World Time Attack Challenge x Speedcafe.com Partnership Proposal
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Official Media Partnership Proposal

The Festival of
all things fast.

As Australia’s premier motorsport news authority, Speedcafe.com delivers unmatched audience reach, generating over 6 million monthly pageviews, 250,000 social media followers, and 35 million monthly social video views.

As the Official Media Partner of World Time Attack Challenge Speedcafe.com will provide extensive editorial coverage, social media content and collaboration, live stream promotion and amplification, display advertising and boots on the ground at the event in September.

The focus will be to raise awareness, increase ticket sales and grow the event profile amongst the wider motorsport community.

01 / The Opportunity
The Opportunity

Awareness. Ticket sales. Event profile.

The focus will be to raise awareness, increase ticket sales and grow the event profile amongst the wider motorsport community.

GOAL 01
Raise awareness
Lift national profile of the Yokohama World Time Attack Challenge across Australia's largest motorsport audience.
GOAL 02
Increase ticket sales
Convert audience attention into attendance with targeted text-link ads and editorial.
GOAL 03
Grow the event profile
Build lasting equity for WTAC across the wider motorsport community with increased editorial and social content.
02 / Why Speedcafe
The Audience

Australia's premier motorsport news authority.

As Australia's premier motorsport news authority, Speedcafe.com delivers unmatched audience reach with over 6 million monthly pageviews, 250,000 social media followers, and 35 million monthly social video views.

2M+
Monthly unique users across Speedcafe.com
Reach
6M+
Monthly pageviews
Reach
250K+
Combined social followers across Speedcafe and Torquecafe
Social Reach
35M+
Monthly social video views across the network
Social Engagement
64%
Attended a motorsport event in the last 12 months
Event-Goers
77%
Intend to attend a motorsport event in the next 12 months
Forward Intent
82%
Prefer to watch motorsport live rather than on demand
Live Audience
300K+
Monthly social interactions across the network
Engagement

Sources: Speedcafe.com analytics (Plausible, last 12 months), Speedcafe and Torquecafe social analytics (May 2026), 2024 Speedcafe.com Motorsport Survey (n = 4,663).

03 / The Partnership
What's Included

Official Media Partnership.

As the Official Media Partner of World Time Attack Challenge, Speedcafe.com will provide extensive editorial coverage, social media content and collaboration, live stream promotion and amplification, display advertising and boots on the ground at the event in September.

L
Live stream amplification

Speedcafe will run the WTAC live stream as a feature on Speedcafe.com for the duration of the event.

  • Always-on LIVE widget on the Speedcafe.com homepage directing users to the live stream.
B
Brand & awareness
  • Display advertising across Speedcafe.com.
  • Event countdown on speedcafe homepage.
T
Ticket sales
  • Text link ads driving directly to WTAC ticketing.
  • Editorial mentions of the event with embedded ticket links across relevant coverage.
S
Digital & social media campaign
  • Cross-channel social push across Speedcafe and Torquecafe.
  • Pre-event awareness build leading into the Festival, plus event-week amplification.
C
Content production & editorial
  • Video content and photo gallery captured at the Queensland Raceway event.
  • Speedcafe journalist on-site at the main WTAC event for editorial coverage and social media content.
  • Content delivered to WTAC for ongoing promotional use across their channels.
Investment & Next Steps
Investment & Next Steps

Official Media Partnership.

To ensure World Time Attack Challenge 2026 achieves maximum digital reach and ticket conversions, Speedcafe.com proposes a Media Partnership Value Exchange. Speedcafe will deliver an integrated $40,000+ commercial marketing campaign spanning 80 days of premium display advertising, editorial coverage, social amplification, and high-end video production.

With the designation of Speedcafe.com as the Official Media Partner of WTAC 2026, we can deliver the above value at the discounted rate of $18,450 inc GST.

Total Investment
$18,450
inc GST
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